03 · 4 WEEKS
Distributorship Business Plan
For companies seeking the Turkish distributorship of a foreign brand.
A distributorship business plan that convinces the brand
To win a foreign brand's distributorship for Turkey you need to present a credible business plan to the brand's headquarters. They want to see that you know the market, how you will set prices, how you will build the dealer and service network and what you will sell over five years.
In the Distributorship Business Plan I answer each of these questions with numbers. A regulation and tax map (service network, guarantees, homologation, special consumption tax), a competitor model benchmark, a pricing model from import cost to list price, a phased launch and a five-year sales forecast by model come together in one document.
The plan is also a checklist for your own investment decision. Before you sign, you see what investment the distributorship requires and at which price point you are competitive. It can be combined with the Launch Strategy and 12-Month Marketing Plan.
Scope and deliverables
Scope
- Regulatory and tax map: service network, guarantees, homologation, special consumption tax
- Competitor model benchmark and market share analysis
- A pricing model from import to list price, with competitive positioning
- Phased launch, dealer and service network plan
- Five-year sales forecast by model and organisational structure
Deliverables
- A business plan for the brand's headquarters
- A pricing model from purchase price to consumer price
- A five-year sales forecast by model
- A regulatory and investment checklist
- A launch, dealer and service network roadmap
Suits: Holdings, dealer groups and importers already in talks with a foreign brand about its Turkish distributorship.
Not a fit: Companies without a target brand or product group that want general market research.
- Payment: 50% on order confirmation, 50% on delivery
- Fees for engagements longer than three months are indexed to Turkish CPI
- Proposals are valid for 30 days
- I never advise two competing companies on the same project or tender
- For dealer agreements, I set the commercial terms and your lawyer drafts the legal text
Frequently asked questions
What should a distributorship business plan include?
Market and competitor analysis, regulatory and tax requirements, a pricing model from purchase price to consumer price, a sales forecast, the dealer and service network plan and the organisation structure. The plan I deliver covers all of these in a format ready for the brand's headquarters.
Can the plan be written in English?
Yes. The plan for the brand's headquarters can be prepared in English or Turkish.
Is this a fit if we have not chosen a brand yet?
No. The package is for companies with a target brand or product group. If you are looking for general market research, I will say so in the introductory call.
Why is the fee in euros?
In distributorship projects, import costs, the pricing model and correspondence with the brand mostly run in euros. The fee is fixed: four weeks, €15,000 + VAT.
Is it a fit? 20 minutes will tell.
In the introductory call I listen to your company and your needs. No data, no analysis. If it makes sense, you get my fixed-fee proposal within 48 hours.