07 · 3 WEEKS
Launch Strategy and 12-Month Marketing Plan
For brands and distributors preparing to bring a product or brand to market. It can be combined with the Distributorship Business Plan.
Tie the launch to a plan before the budget
When taking a new product or brand to market, the most expensive mistake is spending the budget without a plan. In the Launch Strategy and 12-Month Marketing Plan I sharpen the market opportunity, positioning and message, and split the campaign into three phases: teaser, launch and conversion.
I prepare the outdoor, TV, radio and digital media plan, the launch event concept and venue options, and the influencer and event strategy. I allocate the 12-month budget across channels and set measurable KPIs for each stage of the funnel.
This is a strategy and planning package. Media buying, ad management, production, event organisation and influencer deals are not included; your agency or team carries out the plan. For a new distributorship it can be combined with the Distributorship Business Plan.
Scope and deliverables
A strategy and planning package. Media buying, ad management, video and production, event management and influencer agreements are not included.
Deliverables
- Market opportunity, positioning and message options
- A three-phase campaign: build-up, launch and conversion
- Outdoor, TV, radio and digital media plan
- Launch event concept and venue options
- Influencer and event strategy
- 12-month budget allocation and a funnel KPI set
Suits: Brands and distributors with a set launch date and budget range.
Not a fit: Companies looking only for advertising or social media management.
- Payment: 50% on order confirmation, 50% on delivery
- Fees for engagements longer than three months are indexed to Turkish CPI
- Proposals are valid for 30 days
- I never advise two competing companies on the same project or tender
- For dealer agreements, I set the commercial terms and your lawyer drafts the legal text
Frequently asked questions
When should a launch plan be prepared?
Once the launch date and budget range are known. The package takes three weeks; start early enough to leave time for media bookings and event preparation.
Do you run the ads as well?
No. Media buying, ad management, video and production, event organisation and influencer deals are out of scope. I build the plan and the budget; your agency or team carries it out.
How are the KPIs set?
By funnel stage: awareness, interest, demand and sales. Each phase gets its target together with its budget, so you can track month by month which channel turns into sales.
Is it a fit? 20 minutes will tell.
In the introductory call I listen to your company and your needs. No data, no analysis. If it makes sense, you get my fixed-fee proposal within 48 hours.